Statement / Fortune Cookie: Part Two

Since my first post about the phenomenon known as “statement cookies,” I’ve received a few more submissions. So, tonight, I’d like to share those with you.

  • Look up. | Statement via Barb R. | There is no implied benefit with this one…unfortunately.
  • If you live a long life it will be a testament to your friends self control. | Statement via Sherry M. | Sure, living a long life is a benefit, but this says “if” you do…not that you will (or that you will because of certain actions you take).
  • If your bread is stale, make toast. | Statement via Sherry M. | Similar to “When life gives you lemons, make lemonade.” Yeah, we all like a nice glass of lemonade on those hot, sunny days…and why not make toast out of stale bread? I suppose that could be a benefit…instead of throwing the bread away. But I’m sticking with “statement” on this one.
  • The formula for success is rise early, work late, strike oil. | Statement via Sherry M. | So why is this one a statement, even though it has some kind of benefit attached to an action? It’s the phrasing. Had it been worded like this, “Rise early and work late, and you shall soon strike oil.” Now that’s a fortune. Otherwise, it was just a generalization.
  • There is a fine line between courage and foolishness.  Too bad it isn’t a fence. | Statement via Sherry M. | No benefit attached here.
  • You can never have too many friends or socks. | Statement via Sherry M. | Now if it had said, “Wearing socks tomorrow will garner you friends,” then we’d be talking about a fortune.

Feel free to continue to submit more. And of course, I’m always open for challenges to my logic.

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About lkissler

Lance Kissler Lance’s specific field of expertise includes online marketing and communications, branding, health and crisis communications
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